In 1999, businesswoman, Debbie Zoullas, became so fed up with misplacing her eyeglasses and sunglasses-at home, in the office, on the go-that she finally decided to do something about it. Putting her career in finance (Morgan Stanley, Sotheby's Holdings) on hold, she created the model for a hinged loop that could attach to a necklace and hold her glasses in place. This innovative piece of technology was soon granted US patent #5.893.198 and la LOOP, an exciting new accessories business was born.

Next Zoullas created a partnership with Elizabeth Faraut, whose background in product development and marketing (Guerlain, Guess Jeans) help set the tone for stylish and elegant seasonal collections of la LOOP necklaces that integrated the highest quality materials with international fashion trends.