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Nestled in the heart of the upscale “Five Towns” area of Long Island, N.Y., Eyes on Broadway welcomes its customers to a unique and friendly shopping environment. Offering the eyewear styles and services thought only to be found in “the city,” this store’s suburban customers flock regularly just to see what’s new.

“We’re a very eclectic, laid-back, no-barrier type place,” says Steven B. Agin, OD, owner of the Hewlett, N.Y.-based optical shop. “People feel like they are at home while they are being serviced for glasses and eyewear needs.” Quite a home it is. Appealing to all the senses, the shop’s design caters to a restful—dare-we-say peaceful—atmosphere. Mahogany-stained maple custom-made displays and furniture create an antique feel to this “not-your-typical” optical shop.

A cozy living room setting, complete with re-upholstered thrift store couches and chairs, coffee tables and an extra large candy bowl, commands centers stage in the middle of the Oregon slate floor. Bookshelves behind the reception area house knick-knacks common to most homes as well as fish in small bowls. “The shop is completely Feng Shui in design, with the placement of the mirrors, fish bowls and chairs,” notes Dr. Agin. While peaking in the cabinets of most homes is frowned upon, Eyes On Broadway encourages it.

A full-service shop, customers are as happy with the frames and selection as they are with the doctor’s services. “I do have an optician on staff, but I do my own bench work,” notes Dr. Agin. “When someone comes in with a problem, I am the one who fixes whatever needs to be fixed.” In the back of the shop, is a professional exam room with the latest equipment. “The entire place is linked up with a computer and has the best equipment,” says Dr. Agin, who uses the OfficeMate by Marchon software to run the practice. “The shop may have an old look, but it is filled with all the high technology of the new society.” All the components—technology, product, service and comforts—make Eyes On Broadway the talk of the Five Towns. “Customers know they will get top quality service and product, including top-notch lenses and frames,” says Dr. Agin. “We’re upscale, but not snooty—upscale homey.”